Matt Hougan comes from a colorful background, having started work at the age of 12 as a soccer referee (no, he never reffed one of John’s games). With the money he earned, Matt purchased his dream ride: a white Lincoln Town car, ultimately inspiring those Matthew McConaughey commercials. He racked up the miles cruising the nation’s capital before heading off to Bowdoin College to study philosophy and write the next great American novel. Matt left the cold winters and adventure of being a sea kayak tour guide in Bar Harbor, Maine for the sunshine of Berkeley, where he built an ETF media empire at ETF.com. When Matt is not serving as the CIO of a large crypto asset manager, he is dedicated to building a platform that will amplify the voices of financial advisors, the cornerstone of investor education. On the weekends, Matt can be found fumbling around with a guitar, much to the dismay of his wife, three children and the family dog.